Press and brand guide
Logos, colors, type, icons and voice for Moving Shot. Use these files when you write about the directory, link to a listing, or show the Moving Shot badge on your own site.
Logo
The symbol is a crane arm on its pivot with the camera head at the tip and two motion arcs behind it. The wordmark is MOVING SHOT set in Oswald Bold, with SHOT in Tally Orange. Use the horizontal lockup by default. Use the stacked lockup in square or tall spaces, and the symbol alone only where the name already appears nearby.
Clear space
Keep clear space on every side equal to the height of the camera head in the symbol (one fifth of the symbol height). Nothing else goes inside that box.
Minimum size
- Horizontal lockup: 120px wide on screen, 30mm in print.
- Stacked lockup: 72px wide on screen, 20mm in print.
- Symbol: 16px on screen, 6mm in print. Below 24px use the tiled app icon.
Do
- Use the supplied files without edits.
- Put the dark logo on Night or on dark, high-contrast photos.
- Use the mono versions on one-color print, merch and engraving.
- Link the logo to movingshot.com when you use it online.
Don't
- Stretch, rotate, outline or add effects to the logo.
- Recolor SHOT or swap the orange for another color.
- Set the name in another typeface or rebuild the lockup.
- Place the logo on busy photos where the arm loses contrast.
- Use the logo to suggest Moving Shot endorses a vendor or product.
Color
Night
#0B0C0F / var(--bg)
Page background
Rig Steel
#12151B / var(--bg-elevated)
Header, footer, panels
Card
#171B22 / var(--card)
Cards and inputs
Line
#2C323C / var(--line)
Borders and rules
Bone
#F3EEE4 / var(--text)
Primary text, light surfaces
Dust
#A39B8E / var(--muted)
Secondary text
Tally Orange
#FF5C1C / var(--accent)
Calls to action, the word SHOT
Ember
#C94410 / var(--accent-dim)
Hover and pressed states
The site runs dark. Tally Orange is the only accent: one strong call to action per screen, never as a large background. Bone on Night passes WCAG AAA for body text.
Type
Display / Oswald Bold / 61px
Rigs that move
H2 / Oswald / 39px
Camera cars in Atlanta
H3 / Oswald / 25px
Allan Padelford Camera Cars
Body / Source Sans 3 / 16px
Every listing is checked against the company's own public site.
Small / Source Sans 3 / 14px
Last verified Nov 3, 2026
Oswald and Source Sans 3 are open fonts under the SIL Open Font License, free on Google Fonts.
Icons
Drawn for Moving Shot on a 24px grid with a 2px stroke and round caps. They inherit text color. Rig icons match the directory categories.
Photography
Real rigs on real sets only. Black and white or low-saturation frames with hard contrast, the rig in frame and room for type on one side. No stock filler, no rendered or synthetic images. Hero photo by Joey Arcisz. All rights reserved.
Voice
- Talk like a key grip on a tech scout: short, specific, sure.
- Name the rig, the city and the fact. Skip adjectives that a vendor could not prove.
- Every claim about a vendor comes from that vendor's own site.
- Sentence case for headlines on the site, uppercase Oswald for big display lines.
- No em dashes. Use a period or a comma.
Say
Camera cars and arm cars in Atlanta, checked against each company's own site.
Not
The ultimate one-stop solution for all your cinematic needs!
Press
Moving Shot is a national directory of specialty moving-shot gear: camera cars, MotoCrane, Technocrane, remote heads, motion control and process trailers. It is run by Joey Arcisz and Geared Like A Machine in Dallas, Texas. Press and partnership questions: (214) 233-5925.